The Importance of Klout in Today’s Job MarketHave you noticed everyone’s increasing obsession with social media? Seems like relationships aren’t the only things that need to be posted on Facebook before they’re declared official: almost every business or charity today has a Facebook profile. Every company is putting a full court press on social media and trying to increase their numbers of likes, retweets, etc. So why not you? With every organization dying for social media attention, it’s increasingly important for those businesses to hire people who know how to command attention online. Enter, Klout scores. If you’re interested in marketing, advertising, or public relations, chances are your next job interviewer will be increasingly interested to hear your Klout score. Klout (or clout) is all about influence. And if you can influence your friends and family through your Instagram profile, then the hope is that you can use the same sway in favor of your employer. There’s even a feature specifically designed for business (Klout for Business) to help track how companies measure up.
The Everyday Perks of Having KloutIn addition to helping you nail your next job interview, your Klout score might be impacting your life in more subtle ways every day. A recent article in Wired revealed that clerks at the Palms Casino Resort in Las Vegas quietly look up their guests Klout scores to determine who was eligible for a “spontaneous” room upgrade. The hope of such a tactical maneuver is that the high scoring guest will use their online clout/Klout to tweet, Facebook, Instagram, and more about the hotel. And what if every industry starts to do that? What if your cable company takes the time to look up the Klout scores for every person files a complaint and then decides who to service based on their scores. Although your Klout score may be just a number now, as its popularity and awareness grows, it could mean a lot more.
How to Increase Your KloutKlout.com calculates your score based on more than 400 signals from across 8 different social media sites. You would think that frequency is the key to increasing your Klout score; however that is not the entire equation. A person who tweets 10 times and engages 100 other Twitter users will score higher than the individual who tweets 1,000 times without any type of response. Klout measures influence, not frequency. Here are a few tips to boost your Klout:
- Post more often on your preexisting social media profiles (yes, frequency does still count)
- Find your expertise—concentrate one fewer topics to build your credibility and develop a following instead of spreading yourself thin
- Engage people with higher Klout scores in your posts—if you can get Justin Bieber to retweet you, yourscore will skyrocket