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Cutting business costs with group discounts, coupons,
promotional codes, and more during a recession
Economists and political scientists
are predicting a recession for 2008. Whether the recession has
already begun, or is just around the corner is a topic hotly debated.
However, one thing is for certain: healthcare and gasoline prices
are steadily on the rise. Businesses are feeling the pinch, since
gasoline is needed for travel, shipping, and commerce –
and healthcare is necessary to ensure a workforce ready for duty.
How can a business cut these costs without sacrificing the well-being
of its workforce or the quality of its business?
Use promotional codes and
discount coupons for travel and shipping
As fuel costs soar to $3.50 per
gallon or higher, and oil futures remain steady at well over $100
a barrel, the costs of commerce and travel will remain high. Many
rental car companies and shipping businesses are raising their
prices accordingly to offset the costs of fuel. And, in many cities
and towns around the country, the cost of renting a car inevitably
includes an excise tax, or a levy used to raise funds for unrelated
services like highway maintenance or public transportation.
Here are some tips for
cutting the costs of shipping and travel:
-Get a business discount membership
with a car rental company or an airline. These programs are
often specifically designed for “frequent travelers”
or “frequent fliers,” and most offer discount coupons
or promotional codes redeemable for discounted car rentals or
business-class flights.
-Shop for fuel savings. Some
retail stores and grocery chains offer promotional coupons or
discount codes for gasoline purchases. If your employees travel
frequently during the average workday (journalists and sales
staff, for example, might make many automobile trips each day),
discount coupons and codes can take the edge off of company-funded
mileage reimbursements.
-Sign up for business shipping
accounts, or join a business shipping discount program. Many
well-known shipping companies, such as UPS, Yellow, and FedEx
offer discount coupons and promotional codes that give businesses
serious savings on local, national, and international shipping,
and LTL hauling.
Shop for healthcare savings
and discounts
The cost of healthcare premiums
is steadily on the rise. According to the United States Small
Business Administration (SBA), these price hikes mean that only
48 percent of American businesses with fewer than ten employees
are able to offer healthcare plans (over 90 percent of businesses
with 50 or more employees, by contrast, can offer employer-sponsored
health coverage).
It is risky to have uninsured employees.
Common chronic illnesses like high cholesterol, Type II diabetes,
and depression can cause absenteeism and under-performance on
the job. Reality is cruel, however: businesses with fewer employees
just don't have a large enough risk pool over which to spread
healthcare costs. Health plan costs can have a big impact on the
costs of doing business at small firms.
The following suggestions
might be beneficial to small business owners who wish to offer
their employees healthcare coverage:
-Consider allowing each employee
to choose his or her own individual plan, and provide partial
reimbursement. Each employee can choose the healthcare plan
that best suits his or her medical needs, age, and lifestyle.
For example, a healthy male employee who is under 30 might choose
a high-deductible plan with bare-bones options. Meanwhile, a
middle-aged woman with diabetes might choose a low-deductible
plan with a generous prescription drug allowance.
-Opt to start a self-funded plan
for your office. Instead of paying out premiums, start a healthcare
pool, into which each employee pays. Use this money to pay the
costs of employee medical bills. During years when your office
crew is healthy, you – and your employees – will
save cash. This sort of plan can be supplemented with low cost
“emergency” insurance for each worker.
-Join a group or guild. A small
business has a small risk pool, which makes the costs of group
coverage high. Risks are offset by size, which is one reason
that larger businesses have less financial difficulty in insuring
employees. This problem can be overcome in some instances by
enrolling employees in a union, group, or guild that can offer
insurance. Examples of such groups include The Writers Guild,
The Entertainment Industry Group Insurance Trust, and various
local chambers of commerce.
The rising costs of fuel and healthcare
can hobble businesses. However, proactive planning combined with
bargain hunting can help even the smallest business weather a
recession.